The Challenge -The Background
Post liberalization of Indian economy and Indian dominance in IT software space, there has been spurt of upper middle class with high purchasing power. Real estate developers across Indian tier-1 cities have been building ultra luxury residential condominiums to cater to this segment. However, while building the brick & mortar buildings one vital link – Seamless Communication connectivity & Security had been given a short shrift by the developers.
Ironically their buyers – are either heavy tele-commuters (working from home or flexi workers) or heavy user of mobile devices and are quite concerned about the security and safety of their family.
Usually the developers due to lack of awareness and mindset leave the communication piece to the mercy of one service providers who offers them the infrastructure set up free . The service provider in turn invests on the cabling and communication infrastructure within the building and monopolises on the service and hence tariff on voice and data .The customers of the building will be at the mercy of the service provider on service quality like -Data plans, internet speed, voice connectivity, Service down time etc. Obviously the service provider wants to have their ROI as soon as possible as they had invested on the infrastructure. Eventually Customers suffer. Also they would not have adequate security infrastructure to ensure the peace of mind of safety and security of family members inside the building when they are away to work. Further both the networks – of communication and security would be different.
The Approach :-
The solution to this issue was approached 3 fold – a) Changing mindset of the developers b) work on a composite future proof service provider agnostic architecture with provision for multiple Service providers(SPs) c)convince the like minded service provider to give the connectivity to these building .
The Result :
Infact post the successful roll-out of the first project , we were awarded 2 more bigger projects .This clearly proves the value creation and uniqueness of this novel future proof concept of sustainable and secured living .